For growing up awesome
Not for babies, not for grownups. Allkinds is a place where kids can find fun self-care, made just for them.
Clean kids,
Clean ingredients
Totally
vegan
vegan
Expertly
formulated
formulated
No gross
stuff
stuff
Naturally
fragranced
fragranced
Not tested
on animals
on animals
Sensitive
skin options
skin options
Made for
all kinds
all kinds
Ingredients that are for real
We choose naturally awesome and science-backed ingredients based on their unique effectiveness.
Formulated just for kids
Our products are uniquely designed for growing up, with specially-designed formulas, fragrance strengths, and so much fun.
No Gross Stuff
Kids products didn't meet our high standards for formulation and fun—here's what we cut out to fix that:
Methylisothiazolinone
Methylisothiazolinone is a preservative that is a known allergen and skin sensitizer, It can cause severe, painful rashes, as well as lung toxicity– our formulas use safe, higher quality alternatives.
SLS/SLES
SLS & SLES are plant-based surfactants, which means they create foam which helps things to lather up. We don't use them because they are a known skin irritant and possible carcinogen.
Formaldehyde
Formaldehyde helps prevent microbes from growing in water-based products and is used as a preservative. It is a known carcinogen, as well as an eye, skin, and respiratory irritant.
Talc
Talc is a mineral substance linked to irritation, cancer and organ system toxicity. Talc exposure, especially via personal care products, can also lead to a diseased respiratory tract as characterized by laboured breathing and coughing.
Triclosan
Triclosan is an antibacterial agent that has been linked to concerns such as endocrine disruption, bioaccumulation, and the emergence of bacteria resistant to antibacterial products. It is also toxic to aquatic ecosystems.
EDTA
EDTA is a preservative that can cause irritation. It can also cause some ingredients to be more absorbed by skin– we don't want significant absorption: our formulas are created to be appropriate strengths for kids' skin.
Phthalates
Phthalates are a group of chemicals used to make plastics more flexible and harder to break. Phthalates are linked to endocrine disruption, developmental and reproductive toxicity, and cancer and have been banned from cosmetic products in the EU.
Triethanolamine (TEA)
TEA is used as fragrance, pH adjuster and emulsifying agent. It has been linked to being an eye and skin irritant. We use safer alternatives.
Propylene Glycol
Propylene glycol is a synthetic additive that belongs to the same chemical group as alcohol. It can cause irritation, so we've elected not to use it on kids delicate skin.
Animal derived ingredients
Our products are totally vegan: we don't use any animal-derived ingredients in our formulations.
Mineral Oils
Mineral oil and petroleum jelly are both by-products of petroleum refinement and both are considered petrochemicals. It can be pore-clogging and may exacerbate acne-prone conditions.
Added Sulfates
Sulfates are typically used as foaming and cleansing agents: some sodium sulfates are known allergens, as well as skin, scalp, and eye irritants. We don't use these types and opt for better alternatives.
Silicone
Silicones tend to be “filler” and don’t contribute much to product efficacy. Further, for acne-prone people, silicones can act as a ‘barrier’ and trap oil, dirt, and dead skin cells, making acne worse. They are also bio accumulative: once they’re rinsed down the drain, they contribute to the build-up of pollution in oceans and waterways and may not break down for hundreds of years.
Animal testing
Our products are not tested on animals and are cruelty-free.
Parabens
Parabens are a preservative used to prevent bacteria that is potentially hormone-impacting for humans. So we cut it.
Polybutene
Polybutene is used as a binder and may be a skin irritant for products used around the eyes, on the skin, or aerosolized. We've said 'no' to using it on skin that's growing up.
All good stuff
Here’s what we’ve done so far to meet our high standards for formulation and fun:
Dermatalogically Tested
Our products are all dermatogically tested to make sure they're safe on skin.
Cruelty-Free
We never test or experiment with our products on animals.
Vegan Friendly
We use no animal-derived ingredients: our products are totally vegan.
100% Natural Fragrances
We use real natural fragrances, not synthetics, so you can feel good and smell good.
Plastic-Free Glitter
Our plant-based glitter is marine and waste water biodegradable, so you can have fun responsibly.
Naturally good
Browse our ingredient library to see all the cool science behind our stuff. Here are some of our favourite ones to get you started:
Marigold Flower Extract
Soothes and calms skin with anti-irritant properties that reduces redness and keeps skin moisturized.
Vitamin E
I’m a skin-protecting powerhouse: I help strengthen skin to shield it from damage and make sure it can lock in moisture.
Water
I’m a special kind of distilled or purified water that’s used in Allkinds formulas to make sure they work just right.
Australian Lemon Myrtle
I’m a helpful plant extract that works to reduce irritation & spot-causing bacteria. I also help keep skin balanced.
Kid-picked,
parent-proofed.
Find their new faves: