All the Allkinds forms of me are naturally-derived.

I’m basically a biological magic trick: I’m actually a food-safe blend of oils that creates a certain smell. Because your senses of smell and taste are so connected, I can join forces with Stevia—a 100% natural sweetener—in Allkinds lip products, so that when you lick your lips, you feel like you’re getting a taste of something delicious (even though it’s really just a little sweetener and a nice, 100% natural smell). Far out.